Rainer Borchert

Rainer Borchert
Industry Head Retail

At Google, Rainer leads a team partnering with some of the largest and most sophisticated companies in the online Retail and Fashion industry. He is an expert in the application of machine learning and automation strategies in marketing and has previously built up an international Google taskforce to commercialize automated display advertising products. Rainer Borchert has prior experience as a management consultant in Europe and the United States and holds a BA Economics from Harvard University as well as an MBA from London Business School.
Strategy and organizational consultant turned digital marketing evangelist with a passion for machine learning.

Expert for:
Data-driven operations, predictive modelling and decision making, Organizational agility, Digital marketing strategy