Florian Freiherr von Hornstein
Serviceplan Group
General Manager

Florian Freiherr von Hornstein, born in Munich in 1956, is a trained banker and holding a Diplom Betriebswirt degree (~ BA (Hons) Business Administration). In the course of his professional career, besides classic communication he has held positions in direct marketing and has some years experience in the media agency field. Since 1991 he is the holding company director for the Serviceplan communications group based in Munich.
Florian Freiherr von Hornstein’s responsibilities at the company include the managing of various key accounts, location management and development, business development, the media business and the company’s partner agencies, as well the managing of some centralised departments of the holding company administration.

Expert for:
Strategic Brand Consulting, Development of Client- & Market- Conquest Strategies, Product Service Portfolio Preparation, Brand Model Development & Brand Positioning, Marketing, Advertising & Communication – Events