Dominik Helten
redblue Marketing GmbH
Head of Digital Marketing Innovations and Technology
Dominik is driving the digital marketing innovations and technology tools for the Media Saturn Holding. He is responsible for the implementation and rollout of digital marketing platforms internationally, installing marketing technology into the multi channel landscape of MSH. He was developing a dynamic display ad tool as enabler for data driven marketing processes. Furthermore, Dominik was setting up an augmented reality functionality to give customers a single journey from print advertising to mobile shopping experience and now develops a data management plattform for controlling all international marketing activities in all channels.
Expert for:
User Experience, Data driven Marketing, Technology Infrastructure
