Digital Business Development Manager
Caïssa Klug is Digital Business Development Manager at PAYBACK, the leading international multi-partner loyalty programme and most powerful multichannel marketing platform worldwide. She is responsible for the development of digital business activities as well as for the evaluation and creation of innovative services and business models. Furthermore, she participates and collaborates in relevant organizations and associations in which PAYBACK is a member, such as BVDW (Bundesverband Digitale Wirtschaft) or LBMA (Location Based Marketing Association).
Loyalty & Couponing, Digital Marketing, CRM, Strategic Development