André Pallinger

André Pallinger
Vice President Retail & Industry Cooperations

André Pallinger is Vice President „Retail and Industry Cooperations“ at PAYBACK, the leading international multi-partner loyalty programme and most powerful multichannel marketing platform worldwide. In his current position he leads collaboration with retailers as REWE and dm drugstores as well as with the leading CPGs. André started his retailing career in 2002 as Head of CRM at real,- Hypermarkets. Since then he held numerous senior positions in Sales at METRO GROUP. He was Head of Strategy and Head of Shopper Insights and was co-founder of the customer centic retailing approach at real,-. Prior to this he was officer in the German Federal Armed Forces and studied economics at the Helmut Schmidt Universität der Bundeswehr in Hamburg.

Expert for:
Loyalty, Couponing & Payment, Customer Centric Retailing, Retail Strategy, Connected Commerce