Managing Director & Co-Founder
With an academic background in Legal & Economics, Viktor is a pioneer in data driven marketing. His field of expertise involves how distinctive target groups can be reached online, with display advertising – in the most efficient manner. He startet his career with AudienceScience in 2010 and was instrumental in building a European targeting network for one of the biggest advertisers worldwide – Procter & Gamble (P&G). Possesing advanced knowledge in both the technology and the market dynamics behind real time advertising, he came to co-found adlicious in 2014, which now acts as the only fully independent trading desk in Germany.
Real Time Advertising, Data Driven Marketing, Ad Technology