GfK Retail and Technology GmbH
International Key Account Management
Michael joined GfK in 2008 first responsible for international consumer research for the Tech Industry and then driving the Nonfood & Entertainment (Games) business at GfK Consumer Panels.
Currently he is responsible for Managing International Key Accounts (MSH, Metro) within the international retail team focusing on strategy and development.
Michael has over 20 years experience in market research and consultancy combining broad knowledge of Consumer Insights and Retail POS Tracking.
International Marketing Intelligence, Market Research, Consumer Insights, Strategy based on GfK Consumer Experience