Daniel’s professional background is in media & marketing with high-profile companies such as Bertelsmann / AOL and Axel Springer. As an expert for business development in Data Driven Advertising, he came to join adscale in 2010 – Germany’s first programmatic publisher, which was succesfully established as a leading supply-side platform and later acquired by Ströer. Having consulted both large domestic and international e-commerce clients, he possesses deep knowledge in transferring ambitious marketing goals into sophisticated campaign setups. He shares broad cross-channel expertise, gained in responsible positions in digital marketing on the advertiser, agency and publisher side.
Digital Innovation, Prototyping, Mobile Enterprise, Integration