Industry Manager Retail
Antonia worked for several years at the Performance Marketing Agency “blueSummit Media” in Hamburg as an Account Director. She and her team managed the performance marketing campaigns for large customers and consulted them on digital strategies. As Head of Performance Marketing at “die kartenmacherei”, she then built up and headed the International Inhouse Digital Marketing Team. Antonia is now working at Google as an Industry Manager in the Retail Sector, consulting large retailers across Europe on digital strategies. Antonia is heading the Retail Audience Initiative, where she is developing & facilitating workshops around Google’s Audience Solutions to make these more actionable for Google’s DACH Retail clients.
Analytics In-depth & Actionable Knowledge about Performance Marketing, X-Channel Setup & Management